Configuring Conversion Goals in Google Analyics – The Basics
24th February 2010 by Hannah Parker
We talk about measuring and tracking conversions a lot on this SEO blog it seems, but I want to have a waffle too.
I’ve been looking at various Google Analytics account recently, and the goals often seem to be ignored or not configured to show anything very useful. Here are the absolute basics of tracking conversions in Google.
1.) First of all you have to be an administrator on the Google Analytics account before you can do anything.
2.) You then need to click in to ‘edit’ the Analytics Settings – you should be on a screen that reads “Analytics Settings > Profile Settings” in the breadcrumb trails.
3.) Click on “Add Goal”. You should now be on a screen that reads Analytics Settings > Profile Settings > Goal Settings.
4.) You should now be in a position to set up your goal. People are usually interested in getting the user of the site to buy something or leave contact details, so your goal URL will usually be something like a /thankyou.asp (or .php or .whatever) sort of page. It’s the page that the user is shown AFTER they have entered their contact details and clicked submit, not the page that they enter their details in.
5.) You could also enter some URLs in the the Goal Funnel if it is relevant – for example it might well be the contact form that you’re tracking, in which case you could add the page where the user enters their details as step 1 of the Goal Funnel (e.g. /contactus.*)
6.) Click “Save Goal”. Happy days. Conversion is setup.
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