You may not believe this BUT I have spent the last few days with a nagging thought about standard contact us pages, which I could not shake off. Sleep deprivation, excessive amounts of coffee & substantial chocolate intake have helped me through this difficult time however; the inevitable outcome was to blog this out of my system.
I don’t think this is just me (please do comment on this if it is); many websites, including a large number that should know better, do not see the contact us page within their website as anything but a required page where you throw in the following ingredients and upload to your server to construct your contact us cake:
• Heading – “Contact Us” or company name/variation thereof
• 3-5 field form (name, email. Tel, comments, subject)
• Text address
• Possibly a link to Google Maps
• A generic image of someone taking a call (usually smiling intently)
Thinking about this; it shouldn’t take a vast amount of energy expense to improve this page in so many ways. I’m not just thinking about this as someone who is active in the SEO arena, more as an optimistic and frequent website browser who would like to see something new in the ether.
Is it too much to ask for people to try something new and add a little spice to under loved contact us resources?
Get creative with your creative…
Perhaps add a field to your forms asking your customers/visitors what’s on their mind today – not only does this open up the conversation, enabling you to respond accordingly, but it also tells you clients that you care about more than just them pressing the submit button.
Get busy with your digital camera…
Don’t have a faceless page, detailing an address that customers haven’t been to and a generic email address that means nothing to them put some pictures of the team on the page. Not the generic, corporate, professionally taken images, instead have a member of the team take the picture, use some humour (yes humour can have a place in professional websites), link with your customers and invite them to make suggestions too.
Throw the colour scheme out of the window…
Your visitors have (hopefully) spent some time reviewing the content on your website; made an informed decision that they like what you do and they want to take that first step in the active buying process by contacting you – now’s the time to brighten things up. This is a celebratory moment. You have connected with your target market and they want to build a relationship with you. Make it a relationship to remember and one to excite and entice them. Show them that you can offer them more than their expectations.
Related posts:
