Who can believe its nearly September?! I’ve already heard talk of Christmas shopping (Chris Evans on Radio 2 is to blame)! But as soon as that popped into my head, I started planning our PPC changes for the months ahead.
Like many marketing types, Im definately seasonally driven, well my marketing is, so as I too begin the tasks to revise our own PPC for autumn and winter, I thought I could extend the hand of helpfulness to you, dear reader.
Right now you are poised, ready to attract the world’s traffic with your PPC. Then you plan to sit back and watch the sign ups, free trials and sales roll on in right?… No.
Pay Per Click (Adwords) is all about conversions and conversions is all about landing pages. And with over nine years in the Search world, Vertical Leap’s PPC team knows a great deal about helping customers drive better conversions.
They have kindly helped me (and you) by putting together a list of essential tips and advice that will have your landing page primed and perfect to gain as many conversions as possible.
Vertical Leap’s: PPC Guide to Landing Pages 
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