If you search geographically for some terms in Google’s main search index you might see some adverts that have 5 lines of text. This stands out slightly as most ads usually have 4 lines of text:
Title (25 chars)
Description 1 (35 chars)
Description 2 (35 chars)
Display URL
Do you want to know how the 5th line appears?? Well if you’ve created a “local business advert” and enabled it – it can show either in Google Maps with a map marker and image that you’ve uploaded OR it can display in Google’s main search – and the 5th line shows the city.
Look – this is what I’m talking about:
Fascinating huh?
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