And another thing…
Matt mentioned Google Checkout the other day and it reminded me that I missed something when talking about sneaking in a 5th line in Adwords Ads.
In the first blog I mentioned that creating a “local business centre” ad then getting it displayed in the main search, gives you a 5th line which lists your location.
Another way of shoehorning a 5th line in and drawing attention to your ad with flashy graphics – is to accept payment via Google Checkout…
Look at this sample ad:
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