For anyone interested in learning how many people globally use search engines, Nielson/NetRatings recently released some interesting search statistics, and here is a snippet:
- 256m people globally, visited a search engine in December 2006 – representing 81% of global internet users.
- The global search audience has grown by 10% over the last year, while the total Internet audience grew 8%.
- Search engine use grew by 27% in France last year, by 21% in Spain, while US use grew by 8%.
- Search is most popular in the UK, with 85% reach, ahead of France and Spain on 83%. For the US, the figure is 77%.
- The average searcher views 93 search pages a month, spending an average of 27 minutes.
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