Google Insights for Search is the Google tool for spotting keyword trends and to compare keyword search volumes for keywords over a given period of time. Google has now added a forecast function to this tool so that you can not only view and compare previous performance for a keyword or set of keywords but you can also see what search volumes will come in the next few months.
The Forecast information shows a year into the future and is based on the previous behaviour for the search volumes for a given keyword.
Although this forecast won’t ever be set in stone it does give you a good indication of where it looks like the search term is going based on it’s pervious performance.
The changes to Google Insights do make this tool useful to see if a keyword will be continuing to increase or decrease in total numbers of searches over the coming year, meaning that you have a good idea if a keyword is likely to perform for your SEO campaign over the coming year.
Emily Mace
Campaign Delivery Manager
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