Some of you may have already been lucky enough to get to grips with Google’s “Analyze Competition” feature over the past couple of months, now Google have rolled out the service for all English language users.
We all know the importance of keeping ahead of our competitors when it comes to pay per click management and making informed optimisation changes that will benefit your account.
The new feature can be found under the Opportunities tab of your account, Google’s blog update gives us additional information of the new feature:
“In addition to the feature’s core functionality, you can now also see the Google search terms that triggered your ad for each of the most specific sub-categories in your account. Click a category name to see more specific sub-categories.
When the category name is no longer a link, you’ll know you’re at the most specific sub-category — this is where you’ll see a “See search terms” link. Seeing the search terms that triggered your ad can serve as inspiration for new keyword ideas or help you understand if your keywords have been miscategorized by our system.
If you see that the search terms listed for a given category are not related to the keywords in your ad groups, you may consider making keywords more specific or adding new negative keywords.”
The tool is something I am personally looking forward to using. Let us know what you think about the new feature and how you think it could benefit your accounts.
