Google have announced a new beta version of their Chrome Browser. The last major full release was in May. Both versions seem to concentrate on speed improvements as well as bug fixes (on yes, and HTML 5.0 support in the beta).
Google Chrome is already pretty speedy, so more speed improvements is an interesting way for them to keep making improvements. Originally, of course, one of Firefox’s selling points was that it was faster than IE, but these days it is a closer run thing, mainly because a lot of Firefox users run a ton of plugins on top of the browser overhead.
There are a few hacks for plugin type effects for Chrome, but this kind of functionality does not yet seem to be a part of the plan. Personally, I use so many of the FF plugins on an hourly basis in my job, that switching to Chrome full time is not yet a realistic prospect.
One of the biggest missing elements on launch was Chrome for Mac, which is now in a developer release, and that could make things even more interesting in the Apple world. Of course, Chrome and Safari are actually based on the same underlying rendering code, but Chrome has had more work done on other aspects, like JavaScript processing speed.
From an SEO point of view of course, which browser someone uses is not related to the search engine performance of a site, although it can have some influence on the bounce rate or conversion on the post click side of the search process.
Kerry Dye
Campaign Delivery Manager
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