Google posted an article on their Webmaster Central Blog about quality link building on Monday.
Google recommend creating a natural link profile for your site. Their blog is about the importance of quality links to the site that users will find useful. They’ve made some recommendations on how this could be done including adding free tools to your website or tutorials and how to videos relevant to your industry.
Creating this kind of content is a good link bait technique and can lead to people linking to your site as you have something useful to offer your visitors. Free tools and how too guides are great for the visitors on your site as they will see this content as a reason to return to your website. Some examples of this free content include the Vertical Leap broken link checker or free email newsletter templates on an Email Marketing site. If a user finds tools on your website useful they are more likely to link to it. These links will also create links to sub pages on your website and not just the homepage, which is important for helping both Google and users to find all of the sub pages on your website.
Having a content generation strategy can also help to create these meaningful links. If you have a news feed on the site people will learn to rely on your site as a news source and this could help to create more natural links to your site.
SEO isn’t just about on page optimisation so making sure that you are doing things on the site that will help you gain more quality links for the site whilst delivering your site more traffic. Gaining high quality links from other sites to your new content can help your site be seen by the search engines as an authority. Google also make the point in their blog that quality link building is a long term strategy.
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Agree. The SEO isn’t about the on page but you should promote to the other sites as well.