Hannah mentioned in her blog recently about the importance of not using click here as a link anchor text for internal links on your website, which is something that causes people who work in search engine optimisation some real headaches and caused Hannah to recommend “Don’t do this. Please”. Hopefully you will be looking at the way that you link to internal pages on your website and reducing the number of “click here”, “find out more” or “read more” links you are using. This will mean that your website is more likely to be found for relevant keywords for the products and services you are offering and not telling the search engines that your website is about “click here”!
However, if you have a Content Generation plan and are using a news provider to create unique news content for your website then you need to look at the internal links being created in this content too.
When you receive news content from another company they will provide you with internal links from these articles to pages on your website. However, if these links are not using useful keywords as anchor texts the benefits of regularly updated content for your site will be reduced as you won’t be benefitting from an increase in visibility for your target pages and keywords. Using a keyword to link to the page you are using as the focus of your SEO activity will help to show the search engines that, not only is your website relevant to these keywords but that your specific page on the keyword is the most important page to rank for the keyword.
If you sell treadmills on your website and you have created a landing page for treadmills, you will have optimised this page to your treadmill related keywords to help your rankings. As part of this you should have reviewed your internal linking to ensure that you are using Treadmill related keywords to link to the page and not “click here”. However, if you have treadmill related news items coming through to your site you also need to make sure that the links to the treadmill page from these news items are also from your treadmill related keywords and not things you aren’t focussing on.
Another thing we’ve seen on news items is the use of really generic non specific keywords which aren’t relevant or related to the content on a website. Again, using my Treadmills/Sports equipment related website as an example using link anchor texts relating to the sports equipment is a good use of internal links but using links such as a location such as “Portsmouth” or a more generic term such as “Running” which can be interpreted in many ways won’t help the site become an authority on or create rankings for treadmills and other sports equipment.
Make sure that the company you use to provide you with news content for your website is aware of the keywords you are focussing on as part of your SEO strategy and is using these keywords as links.
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