http://www.vertical-leap.co.uk/blog/keyword-capitalisation-full-stops-in-google-adwords/ Content-Driven Search Marketing Fri, 10 Feb 2012 13:48:19 +0000 hourly 1 http://wordpress.org/?v=3.3 http://www.vertical-leap.co.uk/blog/keyword-capitalisation-full-stops-in-google-adwords/#comment-371 Nate White Thu, 24 Jun 2010 13:34:23 +0000 http://www.vertical-leap.co.uk/?p=7368#comment-371 How are they using these keywords within their ads? If there are 10 ads on a page with 9 titles that read PPC Management and 1 that reads P.P.C. Management, the full stops (I'm American, had to look that up) may be enough to differentiate from the competition. This would drive up your CTR which in turn should increase your keyword's quality scores and lower CPC. I haven't experimented with keyword capitalization either but I have seen CTR increases using BrandName in ads (where that's actually the way the brand spells their name) vs. Brandname. How are they using these keywords within their ads? If there are 10 ads on a page with 9 titles that read PPC Management and 1 that reads P.P.C. Management, the full stops (I’m American, had to look that up) may be enough to differentiate from the competition. This would drive up your CTR which in turn should increase your keyword’s quality scores and lower CPC. I haven’t experimented with keyword capitalization either but I have seen CTR increases using BrandName in ads (where that’s actually the way the brand spells their name) vs. Brandname.

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