Keyword Research – 3 more things
19th February 2010 by Hannah Parker
Following on from Tom’s blog the other day, a few more things spring to mind that a good SEO Agency needs to consider when doing keyword research. Perhaps not such neatly defined concepts but certainly things that are well worth considering.
1. How is the website currently ranking for these keywords.
It’s all very well coming up with a list that includes fantastic keywords with little competition and high traffic – but have a check first to make sure the website isn’t already ranking for these terms. Claiming great success for achieving rankings if a site already does well for given terms is unlikely to make anyone happy.
2. What is the website already ranking for and does it provide traffic
Similarly, if you’ve established that the website doesn’t already rank for your chosen keywords, have a check to see what the website DOES actually rank for and whether these terms are either important to the client and/or provide good traffic. You are also unlikely to make any great friends if you achieve rankings for your keywords at the cost of rankings of other favourites.
and finally…
3. What does website actually do.
This sounds a little bit bizarre, but really – if it’s a niche website, do you really understand what service the website offers. When you are running your keyword list passed your customer, make sure they really, actually read it and approve the keyword suggestions.
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- Keyword Rankings and using them as Metrics in SEO