Measuring the Success of an SEO Campaign: Online Mentions

One of the other metrics that can be tracked for working out the success of an SEO campaign is online mentions. In this world of social media, where many people blur the boundaries, this is perhaps even more pertinent.

Not many companies track this, including SEO agencies, but for in house SEOs this may be a particularly good alternate metric to prove your success. It works particularly well for new companies where the brand has very little visibility initially.

SEOMoz is one of the biggest proponents of this technique, and you can find out more in this blog about tracking essential data to measure.

Some of the sources they suggest tracking are:

• Google Brand Mentions – How many times your brand appears in Google’s index
• Google Blog Mentions - How many times your brand appears in Google’s Blogsearch
• Google News Mentions - How many times your brand appears in Google’s News Service
• Google Web Mentions – How many times your domain name is mentioned across the web

Previously, Rand Fishkin also suggested that you measure mentions in Technorati blog search, which may give you different results to Google’s blog search.

The topic came up again in their recent blog post about measuring social media ROI which Joe discussed the other day.

So if you are seeking an alternative metric or one that blends SEO and SMO successes, online mentions is one to look into.

This is part 6 of my occasional series about how to measure the success of your search engine optimisation campaign.

• Part 1 The long tail
• Part 2 Website traffic
• Part 3 Conversions
• Part 4 Rankings
• Part 5 Bounce Rate

Related Posts

1. Measuring the Success of an SEO Campaign: Page Yield
2. Measuring the Success of an SEO Campaign: Rankings
3. Measuring the Success of an SEO Campaign: Traffic from Search Engines
4. Measuring the Success of an SEO Campaign: Bounce Rate
5. Measuring the Success of an SEO Campaign: Conversions
6. Measuring the Success of an SEO Campaign: The Long Tail
7. Online Marketing incorporated in US Presidential Campaign 2008
8. The secret of success is constancy to purpose – Benjamin Disraeli

Tags: metrics

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