Many newer readers of our search marketing blog haven’t been exposed to plethora of great articles in the archives section of this site, so this is a monthly series that highlights a few of the best posts from one year ago, two years ago, and three years. We’ll call it our Wayback Machine.
One Year Ago (August 2009)
5 tips to optimise your video content for search – a handful of tips on how to get the most from your video content.
So you’ve got a blog, now what? – Emily provided some advice on frequency and topics for your new company blog.
New iPhone version of Apollo released – we released an iPhone version of our campaign management system – Apollo (has it been a year already!).
Use the best bits from PPC to improve your organic SEO – a nice post from Tom on how to implement lessons being learned from your PPC campaign and apply them to your SEO campaigns.
Canonical Tag as 302 Resolution in Google – Kerry described how to best implement a 302 redirect using the canonical meta tag.
Two Years Ago (August 2008)
Monitoring New Incoming Links to Your Site - some advice on how you can simply monitor IBLs to your site.
Google focuses on 404 error pages for SEO – a discussion on how important custom 404 error pages are in terms of SEO – even Google says so.
3 reasons your website might not be ranking – a very handy (quick and simple) guide for you to understand why your website may not be getting the rankings you had hoped for.
Using Long Tail Searches as Blog Topic Inspiration – if you are trying to keep your blog fresh, then perhaps you should look to the long tail of your search phrases for a few ideas.
Splash pages really are dead… – if you needed more reasons NOT to use a splash page..
Three Years Ago (August 2007)
Site Maintenance and its Negative Effect on Search Engine Rankings – still happening.
Local Search Growing Faster than Traditional Search – still happening.
What is Natural Search Engine Optimisation? – still relevant.
Search Marketing Improves Offline Conversions – still relevant.
What makes a web host “search engine friendly”? – still mostly relevant.
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