New AdWords Analysis Toolbar
17th February 2010 by Paul Broomfield
Google have just rolled out an analysis toolbar across the AdWords user interface to allow advertisers to easier analyse and segment AdWords data when optimising AdWords accounts.
The new toolbar incorporates the following functionality which was previously available in different parts of the AdWords UI;
View – View All, All enabled, All but deleted campaigns or ad groups.
Segment – Segment data by;
Network
Day
Week
Month
Quarter
Year
Day Of The week
Click Type
Device
Filter – Filter data by account performance e.g CTR > 5%
Columns – Customise AdWords interface columns with desired metrics for campaign goals.
The new toolbar can be found directly below the main ‘Campaigns, Ad Groups, Settings, Ads, Keywords and networks’ tabs.
Great to see Google still continuing to enhance the AdWords UI giving advertisers greater transparency of their account(s) performance, allowing much more time to be spent on optimisation as opposed to data mining.