After running in parallel for quite some time now, Google has decided to roll out the new Adwords interface to all advertisers.
Whilst this does not seem to be a popular move according to some, there are a few new features in the newer interface that are very useful for PPC management. For instance there is a much better search term report, which means you don’t need to use a Google Analytics hack like the True Adwords Query Report.
Google’s recent redesign of the Google Webmaster Tools interface was better received, and the subsequent tweaks even more so. it will be interesting to see how the new Adwords redesign evolves over time with more users actively using it day after day.
Kerry Dye
Campaign Delivery Manager
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