Advertising with PPC search engines in only half the battle when it comes to maximising revenue online.
You can have all your PPC campaigns/accounts optimised to their optimum level, but if your landing pages do not prove relevant or do not channel visitors through the conversion process with immediate calls to action then you will be fighting an uphill struggle all the way!
I have provided a quick overview detailing best practice landing page optimisation tips and a few tools to track the performance of each landing page.
Clear Concise Information – Get right to the point with information, do not waffle, provide information in digestible formats utilising bullet points.
Clear Calls To Action – Clear and highly visible calls to action on your landing pages to channel visitors through your conversion process.
Imagery – Use images throughout the landing page to break up text and engage visitors with your content.
Create An Urgency – STRIKE WHILST THE IRON IS HOT! Create strong calls to action to encourage visitors to convert today rather than later e.g ‘Offer ends 31st Sep ‘09’.
Industry Certifications – Certification logos can only benefit conversion rates. Adding these certifications to landing pages portray trust and stature within an industry, giving visitors complete confidence that you are highly recognised within your industry.
Security Logo – Usually supplied by your SSL provider, gives complete trust to visitors when leaving personal and bank information through your site. Typical SSL certificates include thawte, Verisign etc.
Customer Testimonials – Providing visitors with testimonials regarding your products or services. Testimonials help give visitors make a confident conversion decision.
Customer Reviews – Reviews on your products or services act in the same way as testimonials by allowing visitors to view previous customer’s feedback on your product or services.
You need to try and gain an insight into your target audience’s mindset and ask yourself does your landing page provide enough information to make a confident conversion decision….?
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