The kids want “Sex” and “Porn” according to a study that used data from Symantec’s OnlineFamily.Norton.
This is a web monitoring tool that parents can use to check up what their children are doing online, and the top 10 phrases that they use are as follows:
1. YouTube
2. Google
3. Facebook
4. Sex
5. MySpace
6. Porn
7. Yahoo
8. Michael Jackson
9. Fred
10. eBay
Fred was one that I was completely unaware of, but from a few searches that I have done this morning it seems that he is a big YouTube star, with a really large subscriber base to his YouTube channel.
I used Google Insights for Search to have a look at what the top 10 search terms were in the UK over the last 90 days to do a quick comparison:
1. Facebook
2. BBC
3. YouTube
4. Hotmail
5. eBay
6. Weather
7. News
8. Games
9. Yahoo
10. Google
These results are fairly similar to what the kids are searching for, although I don’t know if Google excludes items that are not considered safe from this tool, as most “top 10″ lists I would have seen in the past have also included “sex” and “porn”.
I do find it is quite odd that searches are required to get to a lot of these websites – this illustrates that people use the search function of a toolbar more frequently as the address bar, because most of these “top searches” could easily be visited without a search on an engine by appending .co.uk or .com.
To get to the websites that appear in both lists, YouTube, Google, Facebook, Yahoo and eBay a search is really unnecessary, and with Firefox, you could type those direct into the address bar and still get to the site without a “search” first.
Pete Handley
Campaign Delivery Manager
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