Over on the Bing webmaster blog, they’ve posted some tips on how to optimise your site for their search engine.
While their advice is nothing new if you are familiar with the main principles of SEO, it’s worth mentioning again here. Especially as it’s the kind of advice which will stand you in good stead across all search engines.
1. Develop good original content
Make sure you develop good original content including relevant keywords to get your pages found.
The important word here is ‘develop’ – don’t just write a load of great content for your site, plonk it there and just leave it. Keep it updated and continually add more and more content to keep things fresh – your audience and the search engines will love it.
And make sure it’s original – don’t use duplicate content from other sites or repeat content on your site.
2. Use good code on your web pages
Use good clean code across all of your web pages.
That way, Bing and the other search engines can access and index the pages easily.
A good place to start to check your site’s code is the W3C Markup Validation Service.
You can also check to see if Bing is crawling your site effectively by using their Webmaster Tools.
3. Earn quality authoritative inbound links
Bing’s advice here is to ‘earn several high-quality, authoritative inbound links’.
Bing’s point here is that earn links – you can’t just expect people to link to you. This is where your content is important again. Having good useful regularly updated content will encourage more people to link to you and make it easier to build links.
Bing – is it really worth it?
Last month, in the UK, Google was used for almost 91% of all web searches. So should we really care about Bing?
Well yes and no.
Chances are most of your traffic probably comes from Google at the moment, so it’s important to have a good ranking there.
But it wasn’t so long ago that Yahoo and Altavista were the top search engines. And Google could one day be toppled, even if it doesn’t look likely at the moment.
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