It’s been a little while since I last wrote a section for my guide to website construction, so felt it was about time to continue. If you haven’t been keeping up with this series, go and check out part 1 DOCTYPE and <head>, part 2 DIV’s and CSS part 3 Navigation and lastly part 4 Titles and Headings.
Where a keyword is particularly relevant to a particular page, wherever possible use that keyword in the anchor text. This will provide a boost to the page that the link text appears on as well as the page that the keyword anchored link points too.
Use this sensibly, as the internal linking structure on a site is vitally important. Do not adversely affect the usability of the site as a result of trying to use keywords within the linking structure.
It is also useful to create a breadcrumb (or contextual) navigation system whose links should be located in a div layer (defined in CSS) towards the top of the page (certainly above the main body).
Home > Product > Digital Camera > Sony S11
This can be made by using a .php or .asp include file – i.e.:
<?php
$sect =”index”;
require (“include/breadcrumb.php”);
?>
Or
<!–#include virtual=”/includes/breadcrumb.asp” –>
You can then define the parameters (links) for sect=index within the include file.
Breadcrumb navigation is great both from a user point of view (they can always tell exactly where they are within in a site) and a search engine point of view as you can use keywords which will count towards the keyword relevancy of that page.
Well thats it for today folks. I’ll try to make it less of a gap between this and the next one as there was between this and the last one.
