Continuing my series “SEO Speak” I thought I’d cover relevancy and how this affects the SEO of your website.
The relevancy of your website is based on the content of each page. The content you create for your website should be connected to the subject matter of your website. If your website is about computer games adding content about DIY isn’t going to help you prove your relevancy with the search engines as the new content about DIY will be diluting the message. When you create content on your website, you should naturally be creating content which adds to your relevancy if you stick to the subject your site covers.
The content on your site can be proved as being relevant in the following ways:
Create relevant useful content that your visitors will want to read. Make sure that the content on your website is easy to find and easy to understand. Don’t overuse your keywords on a given page, using a keyword too many times can be seen as spammy and won’t help your relevancy at all. When you are writing content on your website write naturally, mentioning a keyword once in the content where it naturally fits is much better than trying to cram one keyword in fourteen times into a 300 word document. To add more relevancy to your content you might want to consider using variations of your keywords into the copy, but again make sure that you don’t overdo the use of these and make the content look forced.
Internally linking to pages on the site using good keywords will help you prove relevancy on the site – don’t use “click here” as the link anchor text and make sure that the links on the site are useful, not only to search engines but to visitors as well.
Creating pages with good H1 tags for each page on the site helps enforce the relevancy of these pages.
Any form of content generation on your website will also help create relevancy, regularly adding news items or blogs to your site can help to prove relevancy as well as creating good quality links from these new pages to existing pages on the site. These internal links will create more relevancy for your main pages.
Another aspect of relevancy is the number of pages on the site that are about a given keyword, so adding blogs or news about your products or services and related subjects can help to increase the number of relevant pages on your site. If you are currently ranked on page 8 for one of your keywords but only have 4 or 5 pages relating to this keyword you will find that adding new content about this keyword will help to increase this rankings for this keyword.
When search engines look at the relevancy of your website, they will review not only the content on the site and the internal linking structure on the site but also the links which come into your website from other places. When you undertake link building for your website make sure that the link anchor text that you use is also a keyword specific to the products you sell to increase the relevancy of these links. If all of your links are either your company name or URL then you won’t be proving relevancy for your site to the products you are selling.
The core thing to remember with the relevancy of your website is to ensure that the site is about one subject, has good internal links and good quality naturally written content.
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