Across our SEO, PPC and News Content teams we have found that a broad range of campaigns breeds experience and ability in multiple sectors. The expertise of the Vertical Leap Campaign Delivery Managers lies in their primary appreciation of all things “search”, and lessons learned in one sector can be applied afresh to others, meaning our clients see the benefit, irrespective of industry.
With this in mind, it wouldn’t be prudent to choose a Search Marketing company that focuses solely on one industry sector. Eventually your agency would be acting for too many of your competitors and ultimately each client would cease seeing any benefit. At Vertical Leap, we do work for a few competing clients across each of our services, all allocated to different CDMs; this promotes healthy competition amongst the team and fosters a spirit of continual innovation, as we constantly seek new ways to improve and develop.
News content writing is similar to SEO in that journalists need to write about a variety of topics to stay fresh and find cross threads that link different subject matters together. Journalists are constantly researching and absorbing information and again, information gathered for one client can be useful when developing stories for another. Having a breadth of experience is crucial to developing a strong writing style as well as being able to absorb, appreciate and reposition news content to fit different audiences. This is echoed in the PPC team, with campaign techniques that have proven successful in one area often translating positively in another, helping all client campaign perform more profitably.
