It seems that many consumers don’t understand what a web browser is… or know the difference between a browser and a search engine.
Take a look at this video compiled by a Google research intern who asked people on the streets of New York.
I believe that this is not atypical of the majority of consumer internet users. The search engine is the internet to many people and the reason why Google has become so powerful – and the reason why Search Engine Optimisation (or perhaps Browser Optimisation – BO) is an essential part ofeverybody’s marketing strategy today. Search is ubiquitous.
This is also the reason upstarts like TweetDeck are trying to become the defacto interface (call it a browser, call it a search engine) for the real-time web including Twitter. They announced today the release of their version for the iPhone and it is already making a splash. They want to replicate Google’s success in the new frontier – the mobile, real-time web.
So call it a search engine, call it a browser .. the words you use are less important than the impact you make. Search engine marketing is about making your business and your business’ website more visible on search platforms – today this is Google. Tomorrow ?
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