Top tips to help conversions

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We’ve been talking a lot recently about reviewing your website in 2010 and making sure that you have a website which has a good level of SEO on it. As part of this review you might want to look at how visitors to your website are converting and how easy the process of arriving on the website through to converting into a sale or a form completed. Below are some tips to help you review and improve your customer journey.

Homepage

Look at your homepage and see how clear your customer message is. On a quick glance at the homepage can you easily tell what services your company offers and what actions you are interested in people taking. Making sure that your message is clear and your visitors are able to see what services you offer is core to encouraging them to visit more pages on your site and complete a sale or sign up.

Content

Content is an important part of the ability of your website to convert. Make sure that you are describing in enough detail all the products you offer, this will reassure people that what they are looking at you your website is what they want to buy. Also make sure that you sell the benefits of your products, helping your potential customers see how buying this product will impact on their life, by improving their quality of life, saving them time or saving them money. Once people see what benefits they will get from your product they are more likely to buy. The same is true for signing up for a newsletter on a website, let people know that by signing up to your newsletter they will receive special offers, new product news etc and not just that it’s a “newsletter”.

Clear call to Action

Reviewing the navigation of your website should also include a review of the calls to action on your website. When you want someone to buy something or complete a form make sure that the button or link to this page is not hidden at the bottom of the page but is clear to see. If you hide the link to your conversion less people will see it meaningless people will convert.

Forms

We’ve discussed forms on the blog before but it’s worth mentioning again that any forms you have on the site should be as user friendly as possible by avoiding asking for information that you don’t need. For example if you have a call back request form do you really need the person’s address or fax number? Asking for only the minimum information rather than everything can really increase the number of forms you get completed.

Getting more conversions on your website is about more than SEO so if you are planning to review your website as one of your tasks in 2010 don’t forget the conversion process.

Top tips to help conversions
We’ve been talking a lot recently about reviewing your website in 2010 and making sure that you have a website which has a good level of SEO on it. As part of this review you might want to look at how visitors to your website are converting and how easy the process of arriving on the website through to converting into a sale or a form completed. Below are some tips to help you review and improve your customer journey.
Homepage
Look at your homepage and see how clear your customer message is. On a quick glance at the homepage can you easily tell what services your company offers and what actions you are interested in people taking. Making sure that your message is clear and your visitors are able to see what services you offer is core to encouraging them to visit more pages on your site and complete sales or sign up.
Content
Content is an important part of the ability of your website to convert. Make sure that you are describing in enough detail all the products you offer, this will reassure people that what they are looking at you your website is what they want to buy. Also make sure that you sell the benefits of your products, helping your potential customers see how buying this product will impact on their life, by improving their quality of life, saving them time or saving them money. Once people see what benefits they will get from your product they are more likely to buy. The same is true for signing up for a newsletter on a website, let people know that by signing up to your newsletter they will receive special offers, new product news etc and not just that it’s a “newsletter”.
Clear call to Action
Reviewing the navigation of your website should also include a review of the calls to action on your website. When you want someone to buy something or complete a form make sure that the button or link to this page is not hidden at the bottom of the page but is clear to see. If you hide the link to your conversion less people will see it meaningless people will convert.
Forms
We’ve discussed forms http://www.vertical-leap.co.uk/blog/Converting-your-website-visitors-Forms/ on the blog before but it’s worth mentioning again that any forms you have on the site should be as user friendly as possible by avoiding asking for information that you don’t need. For example if you have a call back request form do you really need the person’s address or fax number? Asking for only the minimum information rather than everything can really increase the number of forms you get completed.
Getting more conversions http://www.vertical-leap.co.uk/blog/measuring-conversions/ on your website is about more than SEO so if you are planning to review your website as one of your tasks in 2010 don’t forget the conversion process.