If you have a new product range or set of services you want to launch, such as a blog, new range of products or a specific section dedicated to one industry, then it is important to think about how you integrate this with your website and how this will affect your SEO.
You need to consider where this new content will be hosted. Do you launch a new website, a new sub domain or keep the content on your main site?
Launching a new website or sub domain (e.g. blog.yourdomain.com) might be tempting, it’s quick, and gives you a new URL to market to potential customers. However, from an SEO point of view this is not as great as it sounds. Firstly, the domain (whether it’s a sub domain or a new URL) will be seen by Google as a new domain with none of the link building, SEO authority or history of your main website. The will mean you are starting from scratch. It’s best in this case to host the content on your website e.g. www.yourdomain.com/blog.
You also need to think about the keywords you will use to attract visitors to this new website, chances are they will be similar or related to keywords you are already using, particularly if you are launching industry specific information or a blog. If this is the case, you run the risk of creating extra competition for yourself, as you will be trying to drive the traffic from your keywords to more than one site.
If you are looking at a blog launch on the site and are thinking of a separate domain or a sub domain (which is particularly popular) consider the benefit of a blog for your website, which include the auto pinging faculties that come with many blogging technologies (such as Blogger), if you launch the blog within your site (www.yourdomain.com/blog) the whole of your site benefits from these updates, by being seen as on a website that is constantly changing and being updated. This will help with the overall rankings of your main site. However, if your blog is not on the main site these benefits are reduced.
So generally it’s better to put new sections of content on your main website as a folder within the site and not as a stand alone URL.
Emily Mace
Campaign Delivery Manager
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