Content is an important part of the SEO of your website. Adding new content to your website helps to reinforce your keyword messaging to the search engines as well as providing useful content for your visitors.
As I mentioned in my blog last week about internal links as part of your content generation plan (particularly if working with an external company) the anchor text you use on these links is very important to helping the search engines see this relevancy.
However, there is another important thing to note when discussing internal linking from content on your website, which is the number of times you need to link to a specific page, or from a specific keyword within each piece of content on your site. If you are creating a new page of content that mentions once of your keywords twice or even three times (natraully in the content) the it might be tempting to use all of the mentions of the keyword to link through to your target page on the site. However, the search engines will only follow the first link to any given page.
If you sell the Nintendo DS Lite and have a page dedicated to this product on your website which you use as the target for the keyword “Nintendo DS Lite”, it might be tempting to link this page three times from a new content page which mentions the keyword “Nintendo DS Lite” three times in the content. But Google will only follow the first link to your product page, so there is little point in doing this.
Additionally, you might consider targeting more than one page for the keyword “Nintendo DS Lite” as you have used the keyword three times in your content. However, this could also work against you as this could create more than one page competing for positions in the search engines for the keyword “Nintendo DS Lite” which could slow down the process of gaining a good ranking for this highly competitive keyword.
So, if you link to pages using keywords in your content, be careful how you do it, as if you don’t manage this internal link building process well you could be wasting effort creating new links or could confuse the work you’ve been doing to get the search engines to pay attention to a specific page for a specific keyword.
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