A while ago Matt blogged about the role of SEO in Adwords - specifically the need for a good Quality Score.
If you’re asking what’s a Quality Score and why can’t I see it – then I’ll redirect you to an earlier blog on that – “Displaying Your Quality Score”.
If you’re happy with the concept but a bit fed up that all your keywords have a score of “Poor” – here’s a sneaky tip that is popular (and totally acceptable) with Google.
If you’re selling “bananas” and your destination URL is really:
www.example.co.uk/badly-named-file.php?params=lots
Then you can shoe horn a nice keyword in as a pretend directory:
www.example.co.uk/buy-bananas
What’s more – because the keyword will be shown in bold in the advert, your destination URL will be highlighted in bold – prospective buyers will click on your ad and bob’s your uncle.
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