Many newer readers of our search marketing blog haven’t been exposed to plethora of great articles in the archives section of this site, so this is a monthly series that highlights a few of the best posts from one year ago, two years ago, and three years. We’ll call it our Wayback Machine.
One Year Ago (July 2009)
Bing Gains share in Search Market – Microsoft had only recently launched Bing and so we reviewed the initial impact it had on search share.
SEO and the click through rates in search engine ranking positions - still a useful and relevant post on the typical click through rate depending on search engine position/ranking.
Measuring the Success of an SEO Campaign: Bounce RateSEO and the click through rates in search engine ranking positions – Kerry Dye discussed bounce rate and how it applies to SEO.
Broken Google UK SERPs – Google had a few issues with localisation last year.
Under Construction pages on websites – do they matter to SEO? – What is the impact of uploading “place holder” pages such as “Under Construction” pages
Two Years Ago (July 2008)
Google Develops a New Ability to Crawl Flash – although still not effective for SEO, Google announced their ability to index Flash.
Grouped Results in Google – The Elastic Band Effect - what happens when a site is listed twice (with indents) in Google’s search results.
Tracking “other” Marketing with Google Analytics – some useful tips on how you can track a variety of other activities with Google Analytics.
Sharing SEO knowledge – some tips on how your SEO consultant should be educating you on what and how they work.
The Importance of your website navigation for your SEO campaign – don’t forget that your site navigation has an impact on your SEO.
Three Years Ago (July 2007)
SEO Guide to Website Construction (Part 5 – Link Anchor Text and Breadcrumb Trail) – how breadcrumb navigation can help your SEO
Do you have a search engine “spider trap”? – how to make sure that search engine spiders are not getting lost on your site.
SEO Guide to Website Construction (Part 6 – Sitemaps and Custom 404 Error Pages) – Pete explains the importance of having a custom 404 page for your SEO.
New Social Community for SEO and Search Marketers – the launch of Sphinn.
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