Yahoo have kicked off 2010 by launching additional functionality across YSM platform.
The new functionality will;
- Give advertisers the ability to transfer Google adwords account data straight into Yahoo
- Allow advertisers to run ads on Yahoo SERP’s and partner sites allowing to place keyword bids independently on each network, with the network distribution feature.
Two very useful pieces of functionality that will have advertisers talking about how much further Yahoo will take the YSM platform with the upcoming integration using Bing’s paid search functionality.
More information to follow….
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