Yahoo have released updates to Yahoo sponsored search network allowing advertisers to display ads across iphone and android mobile phones. This update has been rolled out automatically across all Yahoo sponsored search (PPC) accounts.
Yahoo state that the update will provide ‘greater experiences for mobile users and advertisers, giving your ads wider appeal and more relevancy’.
Google launched their ability to view adwords ads on the iphone late last year. ‘How come this has taken Yahoo so long to move with the times?’ I hear you cry!
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