CONTENT

You need content to reach your audience

Content marketing is essential if you want to connect with your audience.

The content you publish via your website and social media is a direct reflection of your business, and is a crucial factor in your search engine visibility, customer loyalty and industry reputation.

Become the only choice for your customers

Great content elevates your website above the role of ‘sales brochure’, so your company becomes a destination for up-to-date, credible, valuable information, ‘grabbing’ customer interest early on. But effective content marketing demands dedicated, ongoing resource, which is why many businesses employ professionals to write their content.

You need professional journalists, not copywriters

Our team of professional in-house journalists are experts in creating compelling content that supports your search marketing campaign. Every day they research, write and publish News content marketing and Evergreen content that delivers reach, results and return for our customers. This is a very different skill to copywriting, beware of companies claiming otherwise!

News content

News content delivers a regular feed of content to your website and social media pages, reporting the latest developments and trends in your industry. Our News goes beyond traditional PR to widen your online reach and boost your search engine appeal. The use of images will further enhance the search engine impact and reader appeal of your News content marketing.

Evergreen content

Evergreen content provides authoritative, educational information on your industry that remains relevant to your website visitors over time, continuing to deliver traffic long after it has been published. Evergreen content can take many forms, it might be a ‘how to’ guide, or a list of top tips, a whitepaper or a series of informative blogs.

Wider reach, more results, a better return

With our content services you get results; increased traffic, stronger search engine visibility, enhanced reputation as a market leader, more loyal customers.

You get a great return with our content services. By engaging with your customers earlier in the buying cycle you vastly improve your chance of securing your conversion goal - a sign-up, a download, an enquiry or a sale.

Fully inclusive content

Content marketing builds your brand, establishing your voice in the industry and turning your website into a trusted source of information. Content enables you to connect with your audience early in the purchase cycle and gain their loyalty.
Our in-house journalists are all professionally qualified writers (not copywriters), experts in creating content that boosts your search engine visibility and customer attraction.
Our strict editorial processes ensure your content is relevant, accurate and engaging. We continually test and adjust the most popular topics for your readers so you get the most effective content campaign.
The quality of our content is second to none. We don’t skimp on the length of your articles and each and every piece is meticulously researched, delivering real value and promoting your business through search and social media.
We help you cut out the competition. With regular additions of valuable content to your website and social media pages, you become a trusted authority in your industry, the first choice for your customers.

We’re proud to be different

Content-driven search marketing is unique, allowing you to dominate search in your market, delivering reach, results and return through SEO, PPC, Content and Social media marketing.
Fixed price and all-inclusive search services based on an honest assessment of the work you need. The price we quote is fixed, and fully inclusive. No hidden extras, just the security of a fixed monthly search marketing cost.
Specialist people, processes and technology means you get expert advice, not generalist views. Proven processes deliver consistent care and attention. Our technology, Apollo helps us deliver and communicate superior search services.
We put our customers first with our dedicated, non-sales Customer Experience team, which examines every touch point between us and our customers, so that we always deliver the very best search marketing services.
One of things we are most proud of at VL is our transparency. It is prevalent in everything we do, from our marketing (we don’t tell lies), to our sales (we only sell you what you need) to how we work with customers (we work together to achieve great results – we don’t hide anything, ever)

Find out more

If you’d like to find out more about how our Content services help customers dominate search for their industry, you can read some of our search marketing guides and resources:

(‘d’ indicates download with registration, it only takes a minute to access our download content, and we’ll email it directly to you)

You can read a few customer case studies too: