Online Marketing News

Fri, 19 Mar 2010 by Sarah Howard

According to Biz Report, technology has now overtaken the medium of print, in terms of advertising spend, coming as a boost for those working in the PPC sector.

Research by Outsell, has discovered that in 2010, companies have budgeted to spend more on digital advertising and marketing than on the more traditional print. This is the first time that online advertising has overtaken that of old stalwart, print a...

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Tags: Content Marketing, PPC
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Google one of the biggest traffic drivers for….Bing?

Fri, 19 Mar 2010 by William Hobson

The latest Hitwise report reveals that one of Bing's biggest drivers of traffic is also its biggest competitor.

According to Hitwise's list of the top five 'upstream' sites (sites that drive web users towards the Bing search engine) Google is the fourth biggest external source of traffic for Microsoft's 'answer machine'.

Unsurprisingly, the majority of upstream traffic was the MSN web portal, with a 42.66% share. The report supports Microsoft's claim that 50% ...

Google TV, what’s next?

Thu, 18 Mar 2010 by Tanisha Sakhawat

Google is at it again, in their search engine marketing competition they have now indicated that they would like to get involved with TV, by launching their own 'Google TV'. Rumours did go round quite recently that Google was working on a TV search project with Dish Network, but now as Google do, they want to go further and be more directly involved with the television ecosystem.

According...

Adwords users invited to YouTube

Wed, 17 Mar 2010 by William Hobson

When YouTube was bought by Google three and a half years ago, many people wondered how the company was going to make money off the site. After paying $1.65bn, it was obvious that Google needed to turn YouTube into a profitable enterprise and not just a popular content generation service.

Soon after taking over in 2007, Google introduced advertising to YouTube for the first time; an unobtrusive text overlay that appears in the bo...

Microsoft redesigns MSN webportal

Tue, 16 Mar 2010 by William Hobson

The MSN home page is to be redesigned over the next few weeks, as Microsoft performs an overhaul of one of the most popular web portals on the internet.

One of the most prominent online news providers on the web, the MSN homepage is also the default home page of Microsoft's Internet Explorer software. An estimated 85 million people visit the site each month in the US alone.

Microsoft first announced that they planned ...

Permission Marketing Specialists Sign-Up.to Appoints Vertical Leap SEO

Tue, 16 Mar 2010 by Kerry Marriott

Vertical Leap, the UK’s foremost provider of fully managed Search Engine Marketing and Content Services, has been appointed as SEO (Search Engine Optimisation) specialists to Sign-Up.to, a pioneer of permission based digital marketing services. Sign-Up.to specialises in engaging consumers, contacts, prospects and subscribers through award winning email marketing, mobile and social media marketing solutions. Sign-Up.to aims to capitalise on the increasing popularity of search engines to help...

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Twitter fights spam with URL shortener

Thu, 11 Mar 2010 by William Hobson

Twitter has launched a new URL shortening service to fight the dark side of online marketing: spam.

Spam marketing has plagued all areas of the internet since the first commercial models were launched online. Whether its pop-up site hosting, search engine marketing or black-hat SEO techniques, each online advertising platform has had to take measures to discourage spam marketing and provide a viable marketplace - and a service that user...

Is there a future for search engine marketing on Facebook?

Thu, 11 Mar 2010 by William Hobson

Search engine marketing has long regarded social media with a combination of interest and scepticism, with many holding judgement until the major search engines launch a complete version of their "social search" technology.

However, the integration of search and social media could arrive sooner than expected, as the popularity of Facebook search is suddenly boosted over the month of February.

Last month, Faceb...

Google stumbles in UK search market share

Thu, 11 Mar 2010 by William Hobson

Google's share of the UK search market slipped between January and February with Bing and Yahoo! reaping the benefits, according to the AT Internet Institute.

Losing 1.6% of their hold on the UK audience from January 2010, Google nevertheless remained dominant with a remaining 89.2% share of the potential audience for search engine marketing. With "approximately 9 visits out of 10 on average per website" across Europe, Google remain...

Google to head search engine marketing with new ad campaign

Thu, 11 Mar 2010 by Tanisha Sakhawat

Search engine giant Google, is looking to launch a new advertising campaign, to set itself ahead of search engine marketing by promoting its search facilities. The search engine has approached a number of UK creative agencies to ask for a successful pitch for the business, with the intention to flaunt its services centering around different themes and events.

Google is said to be looking to run an advertising campaign similar ...