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Monthly Archives: February 2010

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Google nets biggest share of mobile search engine market
Posted on February 26, 2010 by William Hobson

The latest stats from data intelligence agency Opera reveals that Google’s success in the traditional search market is being mirrored in the mobile market. Opera’s “State of the Mobile” report shows that Google searches account for “more than 9% of

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Tagged Adwords, PPC, Search Engine Marketing
Real-time search on Google incorporates Facebook updates
Posted on February 25, 2010 by William Hobson

Status updates from Facebook pages have begun to appear in Google’s real-time search results this week. The new addition marks the first time the global leader of search has indexed content from the world’s largest social network in real-time. Despite

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Tagged Online News Providers, Search Engine Marketing
Google could face anti-trust fine
Posted on February 25, 2010 by Sarah Howard

Google could face a $2.4bn fine, if the European Commission judges that the search engine marketing company is culpable of misusing its market dominance. The Commission can enforce penalties of up to 10 per cent of Google’s annual revenue if it

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Tagged Search Engine Marketing
Italian trial could change online video content generation services
Posted on February 24, 2010 by William Hobson

The results of a landmark trial in Italy has raised concerns over web freedom and the future of online video content generation services such as YouTube. Three executives from Google Italy have been convicted of violating privacy laws in a trial surrounding

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Tagged Content Generation, Online News Providers
Twitter and Yahoo! partnership brings social media to web portal
Posted on February 24, 2010 by William Hobson

Yahoo! and Twitter have expanded on their formal partnership this month, with the Yahoo! homepage now offering users the ability to tweet directly from the site. Twitter has, over the past year, made arrangements with all three of the major

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Tagged Content Generation, Search Engine Marketing
Amazon launches ebook app
Posted on February 24, 2010 by Sarah Howard

Amazon has launched a mobile content marketing app for Blackberry handsets. The app will allow BlackBerry users to read Kindle eBooks on their mobile phones. The Telegraph reports that the free app is an attempt by Amazon to curb the threat

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Tagged Content Generation, Content Marketing
UK Adwords comparison test for credit card queries begins
Posted on February 24, 2010 by William Hobson

A new feature for Google’s search PPC platform is being tested in the UK. Adwords Comparison Ads were first announced by Google towards the end of 2009, when the company began testing the feature for mortgage-related queries in the US.

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Tagged PPC, PPC Agency, Search Engine Marketing
Google in talks with China about search
Posted on February 24, 2010 by Tanisha Sakhawat

Search engine Google is rebooting its relationship with China as it prepares to begin talks with the Chinese government in order to discuss the future of its businesses and developing its search engine marketing  strategies in the country. The search

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Tagged Content Generation
The internet and TV ‘merging’
Posted on February 24, 2010 by Tanisha Sakhawat

The internet and television are starting to merge in the fields of content marketing and advertising, in order to raise customer response rates, according to one expert. Eva Berg-Winters is the senior manager and new media specialist at professional services from PricewaterhouseCoopers. She

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Tagged Content Marketing
Using mobile phones in search and online marketing is the way forwards
Posted on February 23, 2010 by Tanisha Sakhawat

Businesses using social media sites as part of their search marketing or online direct marketing campaigns, should consider mobile phones in their strategy, according to one industry insider. Tim Gibbon, founder of Social Media Portal, says there are more mobile

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Tagged News Content Marketing, Online News Providers

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