According to recent research, mobile video content generation is set to grow at a dramatic rate in the upcoming years. Commissioned by the Coda Research Consultancy, the study ‘Mobile internet and handsets in the US, with forecasts to 2015‘ shows that
Monthly Archives: March 2010
A new amendment has been made to the already fiercely contested Digital Economy Bill. Some of the biggest names in search engine optimisation, including Google, have already expressed their reservations to Clause 18 of the Bill, because they say it
The BBC has pushed back plans to launch a range of apps for the iPhone after competition issues were raised. The free mobile content marketing apps include a news app from the BBC which is one of the most popular online
If you work at a PPC agency then the chances are you work with AdWords. The chances are that occasionally, you’ve also had the need to access a campaign when you’re outside the office or away from a desktop PC. Google’s
It was big news earlier this month when Hitwise data showed that Facebook’s web traffic overtook Google.com’s in the US. Aside from the usual attention and discussion in the digital and search engine marketing community, sources such as the BBC news website
Consumers are more likely to respond to content marketing than other forms of online marketing, according to a study in America. The best platform for marketing comes from messages that mention brand names in articles, according to the study by
One of the benefits of search engine marketing is that it’s relatively easy to build a pattern of user behaviour. Aside from the behavioural targeting that works behind the scenes of Google’s PPC systems, advertisers can track where their conversions
News International is set to introduce a pay wall for The Times and The Sunday Times online news content, in an effort to secure the future of the ailing paper and the newspaper industry as a whole. Online news providers such
Search engine marketing isn’t just about selling products; paid adverts can be used to raise the visibility of any web-page, raising it to the top of the results page. Whilst other groups have also made use of AdWords to give
A new feature for Google AdWords aims to help advertisers reach users who have already expressed an interest in their area by ‘following’ them through the content network. Re-marketing was first tested by AdWords in March last year as part
