The CEO of Google’s biggest current rival in search engine marketing has claimed that the company’s focus on search could be a potential weakness in the near future. Yahoo CEO Carol Bartz has seen her company’s intake of the search
Monthly Archives: April 2010
Reaching the first page of a Google search is the “holy grail” for companies conducting business online, according to a speaker at the Internet World Conference. “If you’re selling anything online, the Holy Grail is to be on page one
Recent updates by Google to the Keyword Tool should mean that choosing which keywords to run in an AdWords PPC campaign should be simpler than before. Announced on the Inside AdWords blog this Thursday by crew member Katrina Kurnit, the
Search engine marketing giant Google has launched a virtual keyboard to make searches in non-Latin script easier. On their official blog, Product Manager Manish Bhargava said: “Our user research has shown that many people are more comfortable formulating search queries
Google has raised the visibility of its “pages similar” to feature in its Search Engine Results Page (SERP). Organic results returned for a given search query – particular brands or specific websites – may now feature a list of results
New research has revealed that mobile marketing expenditure had risen by almost a third in 2009. According to data from the Internet Advertising Bureau and PricewaterhouseCoopers (PwC), mobile marketing spending rose by 32 per cent, reaching £37.6 million. Media and
Despite the controversial developments in China earlier this year, it appears that Google doesn’t just dominate the search engine marketing world – its also maintained its position as the world’s “most powerful brand”. Millward Brown’s annual top 100 global brand
Three members of the Econsultancy marketing blog have called the effectiveness of how PPC search advertising is being used during the UK’s 2010 general election campaign. The 2010 general election has seen unprecedented use of digital media in party campaigning methods. As well as social
Facebook is the most searched term amongst mobile phone internet users in the UK according to new research from Mobile Commerce. Research from the UK based mobile API developer has revealed which categories and search terms are most popular amongst
The latest search engine market report from the AT Internet Institute reveals that Bing has taken Yahoo’s place as the second most popular search engine for UK internet users. Ever since its launch in the US in June 2009, Microsoft’s
