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Monthly Archives: June 2010

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Another update on search engine marketing integration for the Search Alliance
Posted on June 30, 2010 by William Hobson

Yahoo!’s search engine marketing team has delivered a new update on the ongoing integration of Microsoft’s PPC platform, AdCentre, into the Yahoo! search marketing platform. In the previous update, Yahoo assured search engine marketing companies and PPC agencies that the transition from

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Tagged PPC, Search Engine Marketing
Are three word queries the basis for good SEO?
Posted on June 30, 2010 by William Hobson

Search engine optimisation is all about getting the most traffic from search engine users – targeting specific keywords in the right combinations to raise visibility and crucially, convert search users into website visitors. Now, new research indicates that the best means

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Tagged Search Engine Marketing, Search Engine Optimisation, SEO
Google to end China reroute
Posted on June 30, 2010 by William Hobson

Google’s presence in search engine marketing for China may come to an end, as the company’s presence in the region has been called into question for the second time in six months. In January, Google announced that it was adopting

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Tagged Search Engine Marketing
Google introduces multiple content sitemaps
Posted on June 30, 2010 by William Hobson

Since they were first introduced in 2005, XML sitemaps have been a key tool for search engine optimisation on Google. Previously though sitemasters and SEO’s had to create separate sitemaps for each content type – whether it be mobile web,

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Tagged Search Engine Optimisation, SEO
News content marketing boosts online marketing
Posted on June 29, 2010 by Laura Nineham

Businesses should consider adopting news content marketing to boost online marketing activity, according to Clickthrough Marketing. 60% of Bing customers are believed to be carrying out online searches to find out the latest news, and search engines are their “most

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Tagged Content Marketing
AdWords reports move to the Campaigns tab
Posted on June 29, 2010 by William Hobson

New changes to the Adwords interface will see a number of reports moved from the Report Center directly into the campaigns tab. The campaigns tab now allows users to see the search terms and automatic placements where their PPC ads

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Tagged Adwords, PPC
Big changes at Bing
Posted on June 29, 2010 by William Hobson

As the upcoming integration of Bing and Yahoo! draws closer, Microsoft has unveiled a series of design changes and several new features that could help boost the user experience – and make it a more serious prospect for search engine

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Tagged PPC, Search Engine Marketing, Search Engine Optimisation, SEO
Msnbot to leave beta and become BingBot
Posted on June 29, 2010 by William Hobson

A year after it was introduced Bing is to get its own individual web crawler algorithm, a change will which will have big ramifications for SEO services on the Microsoft search engine. Today the company announced that it would finally

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Tagged Search Engine Optimisation, SEO, SEO Company, SEO Services
Google rumoured to be launching a Facebook challenger
Posted on June 28, 2010 by Hannah McLaverty-Williamson

Rumours that Google will be launching a social networking site to be called “Google Me,” are swarming the internet. According to Kevin Rose, founder of social news website Digg, the search engine marketing giants new service will compete against the likes

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Google rumoured to be launching a Facebook challenger
Posted on June 28, 2010 by Hannah McLaverty-Williamson

Rumours that Google will be launching a social networking site to be called “Google Me,” are swarming the internet. According to Kevin Rose, founder of social news website Digg, the search engine marketing giants new service will compete against the likes

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Tagged Search Engine Marketing

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