E-commerce retailers who use the Google Merchant Centre will now be able to use it for more than indirect search engine marketing, as Google announces a new PPC ad format for the service. The new format is based upon the product
Monthly Archives: July 2010
When it comes to search engine marketing for mobile phones Google is by far the platform with the biggest reach, as a report from Pingdom shows that the company has reached a dominant market position that puts its share of universal
Google’s lesser known search engine marketing partnership programme for website owners, Adsense for Search, is to be retired in favour of a new version. Writing on Google’s Inside AdSense blog, Katrina Kurnit has announced the company is to retire the
Social network Facebook has launched a new question and answer service, according to various online news providers. Facebook Questions, launched yesterday, will allow users to draw on Facebook’s 500 million-strong user base for help finding answers to common queries. The service is also seen as
The importance of effective search engine optimisation to any website has been given strong support by new research from the US, which established a direct link between perceived credibility and ranking in Google SERPs. Researchers at Northwestern University in Illinois,
Google has announced that it will be changing its policies for its AdWords third party partners, making it a requirement for them to share certain basic information on campaigns with their clients. According to Jason Shafton of the Inside AdWords, any PPC agency
Search engine giant Google is planning to develop a social network to rival Facebook, according to reports. Reuters report that Google Inc has held talks with several gaming companies about developing a new service to compete with the hugely popular content generation
Yahoo Japan is taking a radically different approach to the rest of the company, as the Japanese branch has confirmed it will be using Google to power both paid and organic search. Microsoft and Yahoo’s “Search Alliance” has the search
The majority of UK internet users are not likely to pay for online content, according to The Telegraph. KPMG’s annual ‘Consumers and Convergence’ global survey found that 81% of UK web users would rather go elsewhere for content if a free
Google has expanded the ValueTrack parameter of its AdWords code to allow advertisers to track clicks from mobile ads separately from those of desktop users. Tracking clicks is an essential part of search engine marketing and online advertising. Without this
