Any PPC agency or freelancer working with Google AdWords should make the transition to the new Google Certification Program by the end of October, the Inside AdWords crew has declared. The new Google Certification Program was launched this April as
Monthly Archives: August 2010
With Bing’s technology taking over both paid search engine marketing and organic results on Yahoo, many have seen the Search Alliance as an effective end to Yahoo! Search. However the senior vice president of Yahoo Search Products disagrees. In a
The predictions and hype surrounding Google’s realtime search feature and its effect on SEO may have been largely over-rated. Certainly, despite the buzz of it being the “Next big thing” and the constant furore over access to Twitter’s datastream in
Last month, an onstage conversation between Yelp’s CEO and Google’s VP of product management at TechCrunch’s “Social Currency Crunchup” revealed an uneasy tension over how the former’s content was crawled for Google’s Place Pages. In short, Google’s new feature for
According to figures released by Nielsen, as of July the US search market stood at a staggering 8,856,795,000 searches. Yet though this figure demonstrates the huge audience for search engine marketing – at the very least indicative of millions of impressions
Google has announced that Gmail users can now make phone calls over the internet, leading some analysts to question the search giant’s motives. Gmail has offered audio and video conversations for more than two years, but the new service now allows users to make calls to
Google’s latest acquisition could see a new visual aspect added to retail search engine marketing, as Like.com’s chief executive has announced the company has purchased the visual search engine for shoppers. Like.com is a price comparison site for clothing, jewelry
Microsoft’s Bing is now the sole provider of Yahoo search results in North America and Canada, the two companies confirmed yesterday. The announcement marks the first major event since a deal was signed allowing Microsoft to power Yahoo searches for the
Google has launched an improved version of its YouTube mobile site, in a move that reflects the growing importance of mobile content marketing. According to ITProPortal, the mobile version of the hugely popular video sharing site will now feature HTML
Yesterday Microsoft announced that it will be making some relevancy adjustments to its search engine marketing platform, adCenter. These adjustments involve a temporary increase to the Bing-bots crawl rates. Writing on the Microsoft Advertising Community Blog, Tina Kelleher of the
