According to a recent study from US firm Forrester Research, content generation activity by U.S and EU users across social networking sites has declined even as such sites have seen ever-greater levels of participation and general use. Writing on the
Monthly Archives: September 2010
Twitter’s micro-blogging content generation and social networking features have drawn millions of users to the service over the past few years, and in turn brands and advertisers have targeted it as a premium channel for content marketing. Its generally held
The reach of online advertising and search engine marketing to the modern consumer has been reinforced by a new study from Pew Internet, which reveals that more than half of Americans conduct online research about products and services before they make a purchase. As
Google’s new hyperlocal ad feature claims to help advertisers create “more meaningful connections with their customers” through search engine marketing, by showing users exactly how far they are from their desired business or service. Hyperlocal ads essentially add distance information
According to the latest figures, Twitter - the social networking site most favoured by A listers - has overtaken MySpace in terms of visitor numbers. Data from ComScore cited in ITProPortal reveals that the content generation site had 1 million more unique visitors
A new search engine marketing feature for e-commerce sites has been made available to UK advertisers by Google this week. Launched in the US in 2009, Google’s “Product Extensions” feature for AdWords is part of the range of ‘ad extensions’
Search engine marketing‘s hold on the mobile advertising market is under threat, according to a report from Business Week that suggests Apple’s iAd network is making swift inroads. Last year, Google’s share of the mobile advertising market was over a
Despite rife speculation that Bing could become the default search provider for Apple’s various iOS devices, Google CEO Eric Schmidt has confirmed that Apple has chosen to renew its existing deal. In an interview with American television celebrity Charlie Rose
Both before and after its launch on the 8th of September, Google Instant commanded a huge amount of attention from the SEO and tech community. According to Google, the new feature for search saves web users time by delivering SERPs
Twitter is already one of those few companies that probably doesn’t see much need to invest in search engine marketing, other than making sure that its content is SEO friendly. All throughout 2009 the social networking site had search engines
