Announcing Apollo Search Analytics from Vertical Leap - Search Engine Marketing with its eyes wide open! (03/07/2005)

03/07/2005

Vertical Leap today launches a powerful new Search Analytics feature to compliment its fully managed search engine marketing service.

Search Analytics reveal how traffic arrives at a client website from search engines, by tracking all keywords and phrases used in the initial query and by logging visitors from linked websites. Just as importantly the Analytics also show visitor behaviour on the website when they get there.
For example, Search Analytics show how successfully various search results lead to specific actions on a client website, for instance, a sale, a download or simply a contact for more information.
Using this powerful new tool Vertical Leap can analyse why a website is being searched for now, what motivates visitors, what exactly their requirements are and how performance and Return on Investment can be improved on behalf of their clients.

"The implications for new and existing clients are enormous," comments Gina Bray, Vertical Leap's Sales Manager. "Search Analytics mean our Campaign Delivery Managers can make informed recommendations not only in driving increasing volumes of motivated prospects to a website, but also improving on specific actions when they get there, for example in cutting the cost of enquiry acquisitions. This really is search engine marketing with its eyes wide open!"

Search Analytics also provide a host of critical information for campaign planning. For instance visits from search engines are broken down into those from Pay Per Click ads and those from natural or organic listings and so clients can see at a glance the costs and return from their PPC campaigns and can allocate budgets appropriately. Search Analytics data is gathered automatically, in real time and is updated 24/7.

Search Analytics are the latest addition to Apollo, Vertical Leap's proprietary Campaign Management System, a state of the art portal that shows campaign progression via a series of user-friendly screens. Search Analytics work seamlessly with the rest of Apollo to provide an overall strength of a campaign now, its history and crucially, where it should be going. Search Analytics take the guesswork out of search engine marketing.