Free broken links reporting now available (30/03/07)

Vertical Leap, one of the UK’s leading managed search engine marketing agencies, has released a quick and simple way for anybody to check if all their website pages are linked and working with a new Broken Links Reporting Tool at http://www.vertical-leap.co.uk/seo-tools/broken-links.asp

After typing in a site name, the tool instantly checks and reviews every page link, not only within the site, but also to external pages such as ‘Useful Links’, which are more susceptible to change. A report is generated and emailed.

The Broken Links Reporting Tool incorporates technology used every day on behalf of its clients by Vertical Leap as part of Apollo, the company’s proprietary campaign management system.

Avoiding broken links is not only fundamental to effective search engine optimisation, but also to a positive visitor experience, as Gina Bray, Vertical Leap’s Sales Director explains:

“When you think about it, the web is built around the concept of clicking links and there is nothing more frustrating when surfing the web to find that a page is not responding and throws back a 404 page not found error message. And of course, if those pages can’t be found by you, they can’t be found and indexed by search engines either.

Our free Broken Links Tool simulates a visiting search engine spider and generates a report that highlights any broken links for immediate attention so you can be sure that not only is no visitor thinking less of your website because some pages are not working, but in addition, your site is working at 100% with every page available for indexing in the major search engines.”

The free Broken Links Reporting Tool is the first of a range of useful tools and gadgets that will be made available by Vertical Leap in the coming weeks in their mission to emphasise the value of search.

“We’re passionate about Search and its potential return for companies,” comments Matthew Hopkins, Vertical Leap’s Managing Director, “and regular checking for broken links is all part of our OnePrice service. Still, we’re happy to share technology like this and we’ll be adding many new useful tools to help people understand the value of their website and the profitable opportunities Search Engine Marketing can provide.”