Long term client relationships grow for Vertical Leap (15/01/07)

A record number of clients are signing up for their second year with Vertical Leap, realising that search engine marketing is not a “one hit wonder”.

Through the relationship that Vertical Leap develops with its clients, they are able to understand that maintaining a dominant presence on the search engines is a continuous, on-going campaign.

Vertical Leap’s proven process, which is applied diligently to all its campaigns, ensures that the website has the best possible opportunity to be found when relevant keywords or phrases are searched for.

Together with a campaign delivery manager who maintains a “human” attachment to the campaign the Vertical Leap offering is proving to meet the objectives of its clients.

As more businesses are shifting their marketing spend to e-marketing, marketing managers and business owners are becoming increasingly involved in web development and specifically search engine marketing.

Vertical Leap allows its clients to maintain an involvement at all times through a log in to their campaign management tool, Apollo. This gives total transparency of the work that Vertical Leap is performing, together with ability to monitor the success of the campaign.

In addition, every client has the opportunity to meet with their campaign delivery manager every trimester to discuss how the campaign is performing and together identify any particular strategy changes required.

Vertical Leap’s General Manager, Anita Damron says, “We are seeing a definite increase of interest in search engine marketing and the role that plays within the full marketing mix. Clients now tell us that this is a discussion point right up to board level.

The understanding of the benefits of search engine marketing is increasing and we are delighted that we are developing long term relationships with our clients.”

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For more information about Vertical Leap and Managed Search Engine Marketing, please contact Anita Damron on 0845 123 2753