Apple’s latest tech product is to be included in the mobile devices category for AdWords, Google’s flagship search engine marketing service.
The iPad has generated a huge amount of buzz online since long before any kind of concrete information was available to the public. Now that the product has gone on sale in the US, advertisers will be at the forefront of those hoping to capitalise on the initial interest surrounding Apple’s tablet PC.
In a post on the company’s Inside Adwords blog, Paul Feng – the group product manger for Google mobile AdWords – says that PPC agencies and other SEM companies can use the mobile AdWords category to reach the first wave of iPad owners.
Explaining the decision to include a tablet PC in the mobile phone category for AdWords, Feng cites the explosive popularity of smartphones such as the iPhone or the company’s own Android platforms.
“In many ways, an iPad is more similar to these mobile devices than to desktop and laptop computers” says Feng. “It runs on a mobile operating system, has a touchscreen, runs mobile apps, and is highly portable – suited for on-the-go-browsing.”
“For this reason we’ve decided for now to include the iPad as a mobile device in AdWords”
For those who want to target the iPad specifically, Feng says that Google’s engineers are “busy at work doing the final testing on an option to enable you to do just that.” For now, advertisers have to tick “all mobile devices” in their campaign settings.
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