The recently announced AdWords for mobile is now fully available for English speaking Adwords users.
Google’s new mobile interface for PPC campaigns, first announced in May, is now available in US, UK or Australian English for Android, iPhone and Palm Pre devices. Until this week the company had only rolled out the interface to a small percentage of its English-language advertisers.
The new feature allows Adwords account managers to handle their paid search engine marketing campaigns at short notice and whilst away from a desktop computer. According to Inside Adwords crew member Miles Johnson, it will give users “easy access to your key alerts and statistics, enabling you to make quick changes even when you’re out and about.”
For the best results, Johnson says that users can customise AdWords for mobile from their desktop computer before moving to the handset website. By setting up custom alerts for key account events or saved filters for the most important keywords and campaigns, PPC advertisers can stay on top of developments in their campaigns.
The Google website says: “If you discover a problem that needs immediate attention, you can adjust keyword bids, change campaign budgets, and enable, pause, or delete campaigns and keywords – all directly from your phone.”
If users need to access other parts of their accounts though such as deeper ad or campaign settings, then they can switch to the desktop version of AdWords via a link at the bottom of the page.
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