A new update to the AdWords location extensions feature aims to expand how Google’s flagship search engine marketing platform can help advertisers reach local customers.
Location extensions were first launched in 2009, allowing advertisers who had targeted their PPC campaign to local areas to “extend” their campaigns by dynamically attaching a business address to their ads. Once set up, Google dynamically matches a business location to a users location or search terms and shows them the address within the text ad.
In the latest update to the feature, businesses with multiple addresses within a location – such as several different branches or different facilities – will be able to fully exploit the location extension.
Now, primary business owners who have enabled location extensions within Google places will be able to list the location of up to four of their holidings within a certain area, as long as they are relevant to a potential customer’s location or query. An expandable Google Maps interface will display each of these addresses – and if the user moves the map to another location, will also dynamically update the results to display any premises a business might have in that area.
Location extensions are available in North America, Europe and many other countries throughout the world. In some regions though – such as the middle east or Africa – only one country has access to the feature. A full list of places where the option to create location extensions is available can be found on the AdWords website.
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