Google has been voted the most popular technology brand by American consumers, ahead of Apple, Facebook and Twitter, ZDNet reports. The ABC News/Washington Post poll showed that Google received the most approval from consumers as a favourable brand (82 per
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Microsoft is to charge developers to use its API (application programming interface) for the Bing search engine. According to a blog post, developers will now have to spend $40 (£25) per month to use the API. This will grant them
A Google spokesperson has strongly hinted that .google and .youtube top level web domains (TLDs) could become a reality for the world’s biggest search engine. The spokesperson confirmed that the company has made applications for a number of TLDs to
Google is adding a powerful new content marketing tool to its YouTube Live video streaming platform in the form of pay-per-view services. ZDNet reports that the move appears to be more targeted for professional video developers, or brands, who are intent
Google has once again faced claims of anti-competitive practices, this time by holiday review site Trip Advisor. Trip Advisor claims that features like Google Places, which offers reviewing services similar to its own, and tools such as its flight search
Facebook is counter suing Yahoo for a series of patent infringements following similar legal actions launched by the ailing search engine last month. Facebook, which vehemently denies Yahoo’s accusations that it has copied its advertising models, now says that the search
Banking, shopping and job hunting are the most likely activities to be carried out on the web, according to a new international study. Research, undertaken by Ipsos on behalf of Reuters, showed that these were the most commonly-used services by
Google’s offline self-promotion in the US cost the internet behemoth $213 million (£134 million) last year, according to media analyst Kantar Media. The figure is quadruple that of the $56 million (£35 million) spent the year previously; demonstrating Google’s relentless assault on promoting
Twitter has announced it is to make its Promoted Tweets advertising service available to a select number of small businesses that are registered with American Express (AmEx). Tech Crunch says that 10,000 free Twitter ads (worth $100 each) have been issued
Microsoft, AOL and Yahoo have all pledged to fight the dominance of Google’s pay per click (PPC) advertising services in a venture of their own. According to IT Pro Portal, the three have collaborated on a shared ad platform that allows advertisers to
