SEO should not be a stand-alone tool but should instead be part of a wider strategy, experts have claimed. Writing for nma.co.uk, marketing blogger Mark Fagan claimed that SEO was more to do with aligning a business with what the
Author Archives: David Howells
Micro-blogging site Twitter could reach 500 million users by the end of the day, thedrum.co.uk reports. Despite still being a fair way off Facebook’s 850 million-strong user base, Twitter has been catching up quickly of late, with this week expected
A leaked document has suggested that Facebook may soon be introducing changes to its premium PPC ads, forbes.com reports. Facebook’s PPC platform is already a very popular one, with businesses around the world using it to gain insights into how
Facebook has followed in the footsteps of Twitter and introduced ‘verified’ accounts for its more high-profile users, searchenginewatch.com reports. Facebook users with a high number of friends, fans or followers can verify their accounts so that users know they are
Women are more shy than men when it comes to social media, but not where brands are concerned, thenextweb.com reports. New research by online hosting firm uSamp found that women have greater privacy concerns on social sites compared to their male
Twitter has forged a deal with Russian search engine Yandex, which will mean tweets are displayed in its rankings almost immediately, marketwatch.com reports. Since its inception, Twitter has gone from a micro-blogging site with a reputation for inane chatter, to
Businesses have been warned that foregoing social media marketing could put their reputation at risk, dynamicbusiness.com reports. As increasing numbers of brands begin to utilise social media, the fact that many others haven’t is becoming more obvious. Therefore, to encourage
A new search engine has been created in a bid to make results even more relevant, memeburn.com reports. Relevancy in search terms is big business, with established search engines such as Google, Bing and Yahoo regularly tweaking their algorithms to
Google has added a competitive gaming aspect to its Latitude platform, mashable.com reports. Latitude is Google’s equivalent to Foursquare, allowing users to ‘check in’ to places and see whereabouts their friends are. Until now the program – which is bundled
Google has rushed to the defence of its ‘Search Plus Your World’ feature amid reports that users don’t like it. In a recent US study, many users claimed they simply did not like Google’s introduction of social results in its
