The global online advertising market is set to be worth £52.3 billion by 2017, homebizblogs.com reports. New research by the Global Intelligence Alliance (GIA) found that the ever-expanding online marketing industry will be worth $85 billion within five years; with mobile
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Google is set to alter its ‘rotate evenly’ setting on PPC ads over the coming week, searchengineland.com reports. Currently, Google offers pay per click advertisers three settings for their ads: rotate evenly, optimise for clicks and optimise for conversions. Now, it
Analysts have used the death of Bin Laden to study how news is propagated on Twitter readwriteweb.com reports. When Bin Laden was killed last year, the story broke over Twitter long before the mainstream news channels and became a trending
Brits are increasingly favouring their on-line relationships than those in the “real world”, dailymail.co.uk reports. In a report that might please businesses using social media marketing, Badoo – a social network – has claimed that some Brits spend more time on
The value of China’s search engine market rose to £538 million at the beginning of 2012, china.org.cn reports. New statistics from Analysis International found that search engine usage in China has increased by 70.4 per cent year-on-year. It is now estimated
Rumours that Microsoft could be gearing up to sell Bing have begun to gain pace, despite Microsoft strenuously denying it. Wall Street insiders and some shareholders have reportedly been calling for Microsoft to dump their loss-making search engine amid fears they
Google has announced that its Translate programme translates the equivalent of one million books a day, thenewstribe.com reports. The search giant released its translate programme around six years ago after staring with a programme that would take 40 hours and
Google could soon offer businesses the chances to display a “Trusted Stores” badge on their PPC ads, internetretailer.com reports. Google’s Trusted Stores program has been running since last year but now the venture has moved into badges that brands would be able
Businesses have been urged to diversify their online marketing campaigns in order to see better returns on their investment. Marketing tools such as SEO, PPC and content marketing are now being used by many businesses to promote themselves online. Experts
SEO that considers the users is built on foundations of “quality” and “integrity”, experts have claimed. Writing for econsultancy.com, search blogger James Gurd considered the view that SEO should follow an ethical stance and “out” bad practice in order to keep the industry’s
