The BBC has announced it is to trial a social networking aspect to its popular internet and cable television service, the iPlayer.
Users of the on-demand service will have the choice of using the newest version of the iPlayer, which will allow them to share content on social media sites like Twitter and Facebook. Such a link-up will allow users to recommend programmes to their friends, if however they login to the iPlayer site first.
This shift towards a more social strategy is a move by the BBC to broaden its communications channels, embracing social networking as a way to promote the corporation’s as a leader in online video content generation.
iPlayer’s new social features can be accessed by creating a BBC ID login which can also be used to post comments on news articles or blogs – maintaining a link across all the broadcaster’s services.
Erik Huggers, director of future, media and technology at the BBC, explained to The Guardian why the service was aligning itself with social networking, saying: ”Does the BBC need to build its own social network? I think the answer is no. We want to integrate with other services.”
The launch of a revamped iPlayer, marks the third anniversary of the service, which is predominately watched by computer users.
Described as a ”complete social ecosystem” by the BBC’s chief technology officer, the new iPlayer is expected to increase the corporation’s online remit further.
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